Mobile SEO Mastery Program

Transform your understanding of mobile search optimization through hands-on learning with industry professionals who've navigated the complexities of modern SEO challenges.

Program Foundation

Our approach starts with the reality that mobile SEO isn't just about making websites work on phones. It's about understanding how search behavior changes when people move from desktop to mobile, and how technical decisions impact real user experiences.

During my years working with Turkish businesses transitioning to mobile-first strategies, I've seen the same patterns emerge repeatedly. Companies invest heavily in responsive design but miss critical elements like page speed optimization for slower network connections, or they focus on keyword density while ignoring mobile user intent patterns.

This program addresses those gaps through practical workshops where you'll audit real websites, analyze mobile search data, and implement solutions that actually move the needle on search rankings and user engagement.

Program Highlights

  • 12-week intensive curriculum
  • Real client project experience
  • Technical SEO toolkit mastery
  • Mobile analytics interpretation
  • Search algorithm update strategies
  • Local SEO for mobile users
Program director Kemal Durukan, mobile SEO specialist with 8 years industry experience

Learn from Active Practitioners

Your instructors aren't just teaching theory – we're currently managing mobile SEO campaigns for e-commerce sites, local businesses, and content platforms across Turkey and international markets.

When Google's Core Web Vitals update launched in 2021, our team was already helping clients prepare for the changes months in advance. That kind of forward-thinking approach comes from staying connected to the industry's pulse, not just academic knowledge.

Senior instructor Ayşe Kaya, technical SEO expert specializing in mobile performance optimization

Learning Journey

Mobile-First Fundamentals

Start with core concepts that actually matter in 2025. We cover responsive design principles, but focus heavily on performance optimization, Core Web Vitals, and understanding mobile user behavior patterns through analytics.

Weeks 1-3

Technical Implementation

Hands-on work with real websites. You'll audit mobile page speed, implement structured data, optimize images for different screen densities, and learn to use Chrome DevTools for mobile debugging. This is where theory meets practice.

Weeks 4-7

Advanced Mobile Strategies

Local SEO optimization for mobile searches, voice search considerations, and mobile-specific content strategies. We also cover progressive web apps and their SEO implications – knowledge that sets you apart in job interviews.

Weeks 8-10

Portfolio Development

Work on comprehensive mobile SEO audits for real businesses. Create case studies that demonstrate your ability to identify problems, implement solutions, and measure results. These become your job interview portfolio pieces.

Weeks 11-12

Real-World Application

Every week includes practical exercises using current industry tools. You'll work with Google Search Console, PageSpeed Insights, and mobile testing tools, but also learn to interpret the data and make strategic decisions based on findings.

One of our recent students discovered that a local restaurant's mobile site was losing 60% of potential customers due to slow loading times on their menu page. By the end of the program, she had implemented solutions that reduced load times by 4 seconds and increased mobile conversions by 35%.

These aren't hypothetical success stories – they're the kind of real-world problem-solving skills you develop when learning from practitioners who deal with these challenges daily.

Hands-On Projects

Mobile Site Audit

Comprehensive analysis of mobile performance, usability, and technical SEO factors for an active business website.

Local Mobile Strategy

Develop location-based mobile SEO campaign for service-based business targeting specific geographic areas.

Performance Optimization

Technical implementation project focusing on Core Web Vitals improvements and measurable speed enhancements.

Content Strategy Development

Create mobile-optimized content plan with keyword research tailored to mobile search behaviors and intent patterns.

Students collaborating on mobile SEO project analysis using laptops and mobile devices in modern learning environment

Next Program Starts October 2025

We intentionally keep class sizes small – maximum 16 students – to ensure everyone gets individual attention and meaningful feedback on their projects. This isn't a massive online course where you're just another username in a forum.

The October cohort will run Tuesday and Thursday evenings, 7:00-9:30 PM Turkey time, with Saturday morning practical sessions once monthly for hands-on workshop activities. All sessions include recordings for review, but live participation is where the real learning happens through questions, discussions, and immediate feedback.

Schedule

Tuesday & Thursday evenings (7:00-9:30 PM) with monthly Saturday workshops for hands-on practice and group projects.

Duration

12-week intensive program running October through December 2025, with optional January 2026 follow-up sessions for career guidance.

Requirements

Basic understanding of websites and willingness to learn technical tools. No prior SEO experience required, but curiosity about how search engines work is essential.

Get Program Details